Editorial: bringing socially unacceptable services into services marketing

Bringing Order into the Administration of Health Services *

More than a century has passed since Edwin Chadwick in England (1842) made some of the first studies of public health services to bear fruit in new methods. Lemuel Shattuck in this country studied the State of Massachusetts in 1848 and we shall soon mark the centenary of his publication. Since these early beginnings very significant progress has been made in our means for conserving health, and...

, Jr . Marketing Professional Services

M ARKETING thinking and practice has been gradually moving into service industries. Its role in service industries is still limited, however. It has achieved some utilization in banks and airlines, to a lesser degree in insurance, brokerage, and public transportation, and still less in law, accounting, management consulting, medicine, architecture, and engineering. Even marketing research firms...

Bringing Autonomic Services To Life

LUCIANO BARESI Politecnico di Milano ROBERTO CASCELLA Università Degli Studi di Trento PETER DEUSSEN Fraunhofer Institute for Open Communication Systems ANTONIO DI FERDINANDO AND RICARDO LENT Imperial College London SANDRA HASELOFF AND NERMIN BRGULJA Universität Kassel ANTONIO MANZALINI AND CORRADO MOISO Telecom Italia FABRICE SAFFRE British Telecommunications and FRANCO ZAMBONELLI Università d...

Marketing Library and Information Services

After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...

’ s Introduction : Services Marketing Steve